In the last few years, consumers have become health conscious, thanks to which the demand for organic beverages is expected to increase significantly throughout the forecast period. Organic beverages are pesticides free, do not have any flavoring agents, and do not contain any preservatives are some of the key factors, due to which the market is predicted to experience a substantial growth in the next few years. On the flip side, the high cost of organic beverages in comparison with the other conventional beverages is one of the key factors estimated to restrict the growth of the global organic beverages market throughout the forecast period.
Organic Beverages are one kind of beverages which has no synthetic pesticides, growth hormones, genetic engineering and artificial flavors, colors and preservative, among other things. The organic beverages market is an upcoming sector as people are now beginning to focus their attention on organic beverages rather than carbonated functional drinks.
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Organic beverages offer a number of health benefits. Rising concerns of people over health issues is fuelling the growth of organic beverages. Rising interest in organic soda without artificial flavorings and preservatives is, no doubt, in demand today. People prefer organic beverages over drinks that are high in sugar, full of chemicals and lack nutritional value. All these factors together are fuelling the demand of organic beverages all over the world.
The global organic beverage market can be classified on the basis of product type into non-alcoholic and alcoholic beverages. On the basis of end use, the global market has been categorized into HORECA and household. Furthermore, in terms of distribution channel, the global organic beverages market can be divided into direct and indirect channel. The research study has provided a detailed study of the leading segments and has also mentioned the estimated market share and growth rate throughout the forecast period.
Among the key regional segments, North America is projected to account for a large share of the global organic beverages market. The high growth of this region can be attributed to the shift in consumer preference towards healthy lifestyle. In addition to this, the rising consumption of natural and pure products is further estimated to accelerate the overall growth of the North America market in the coming years. Furthermore, Asia Pacific is estimated to witness significant growth in the next few years, thanks to the rising awareness among consumers regarding the benefits of organic products are estimated to enhance the growth of the market in the near future.
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The global market for organic beverages is highly competitive in nature with a presence of a large number of players operating in it across the globe. Some of the leading players operating in the organic beverages market across the globe are Phoenix Organics, Wild Bunch & Co., Uncle Matt’s Organic Inc., James White Drinks, Oatly AB, Dark Dog Trading GmbH, 3V Natural Foods, Refresco Beverages UK Ltd., Biotta, Equinox Kombucha, Berrywhite, and Smart Juice. To enhance the market penetration, the leading players in the market are focusing on development of new product and innovations. In addition to this, the rising expenditure on advertising and marketing activities is projected to help the key players attain high growth in the next few years.