The A2P SMS market report provides an in-depth analysis of the global A2P SMS market for the period 2017-2025, wherein 2017 is the base year and the years from 2017 to 2025 is the forecast period. Data for 2016 has been included as historical information. The report covers all the prevalent trends playing a major role in the growth of the A2P SMS market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the forecast period.
The study provides a holistic perspective on market growth in terms of revenue estimates (in US$ Bn) and volume estimates (Bn SMSs), across different geographies, which includes North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America. The report provides cross-sectional analysis of the global A2P SMS market in terms of market estimates and projections for all the segments across different geographic regions. The report also covers profiles of major players, their growth strategies, their market positioning, and the various recent developments, and includes market positioning analysis of key players operating in the A2P SMS market.
This research study on the global A2P SMS market provides a detailed analysis of various applications and end-use Industries of A2P SMS available in the market. Based on the application, the market is divided into pushed content services, customer relationship management (CRM) services, promotional campaigns, interactive services, and inquiry related services.
Among the various types of End-use Industries the global A2P SMS market has been segmented into retail, BFSI, travel and transport, healthcare and hospitality, entertainment (gaming) and media and others. The report includes a comprehensive coverage of the underlying economic development factors under the key trend analysis section.
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The global A2P SMS market is driven by factors such as the globally rising number of mobile subscribers, rise in mobile marketing activities by application developers and marketers, and the proliferation of A2P SMS services in mobile banking, mobile health and mobile payments sectors. The thriving e-commerce industry, availability of low-cost smart phones along with growing penetration of Internet, and the resultant rise in cloud/web enabled services such as mobile payments and mobile banking are also expected to aid market growth for A2P SMSs during the forecast period.