Expansion of the hospitality industry is a primary driver of the bath towel market. Bath towels made from various types of cottons including Turkish cotton, Egyptian or pima cotton, and microfiber are utilized in various hotels and spas. Increase in disposable income in emerging economies such as India and China is anticiapated to fuel the textile industry, which in turn, is estimated to propel the bath towel market.
Other factors contributing to the expansion of the bath towel market are changing lifestyle, rising brand consciousness, rapidly changing fashion trends, and increasing awareness about hygiene. However, the rise in labor cost is expected to hamper the bath towel market. Nevertheless, the growing consuming class and the increase in spending power of people in Asia Pacific are anticipated to positively impact the bath towel market.
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The bath towel market has been segmented based on product, end-user, and geography. Based on product, the bath towel market is divided into plush bath towel, velvet bath towel, bamboo filter bath towel, and others. In terms of end-user, the bath towel market is segmented into household and commercial. Based on geography, the bath towel market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Major players operating in the bath towel market include Regal Towel Collection, Noman Group, Welspun, Dunroven House, Nine Space, Gemini, Sunvim, Elsatex Ltd, Iris Hantverk, Danica Studio, American Textile Systems, EverShine, Trident Group, Kingshore, Springs Industries, J.R. United, Santens, and 1888 Mills.
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