Bluetooth beacons are becoming increasingly popular across industries as they are a cost effective and simple deploy model. As these beacons are supported by almost all operating systems, their demand is expected to increase. Bluetooth beacons are deployed by businesses to send content and information, which are contextually relevant, to users at specific locations. They open up the probability of connecting the online virtual world with the offline, physical world by providing context –aware information to mobile users. Bluetooth beacons devices broadcast signals and messages to smart devices under range, in the form of notifications. They basically consist of a chip and various electronic components on a small circuit board. As these devices offer a more personalized and enhanced user experience, the market for Bluetooth beacons is projected to grow at a healthy pace.
This report is a comprehensive evaluation of the global Bluetooth beacons market, providing key insights into the step by step evolution of the market. Analyzing the past and present market state, the future of the industry is predicted by seasoned analysts. The study contains information regarding every facet of the Bluetooth beacons market, including current trends in the market and future growth opportunities. The factors driving the market and those that are challenging the growth of the market are also given in the report. The market has been evaluated from both the regional as well as global level. Technology developments, applications, classifications, and competitive landscape are also included in the report.
Bluetooth Beacons Market: Trends and Opportunities
A surge in organized retailing such as hypermarkets, supermarkets, specialty stores, department stores, cash and carry stores, and discounters is escalating the growth of Bluetooth beacons market. This is because Bluetooth beacons are used in retail industries for providing customers with deals, flash sales, product information or to simply speed up the checkout process by contactless payment systems. Product distribution and multichannel marketing have become key trends in the retail sector and this is driving the growth of the Bluetooth beacons market, as manufacturers are compelled to develop software for beacons. Bluetooth beacons are also in high demand from airports and ground transit hubs as they enable the delivery of instant notifications regarding flight delays, departures, and gate and platform information to passengers.
Some of the factors restricting the growth of the market include growing concerns regarding privacy and security and a lack of scalability. Interoperability issue is another challenge faced by the industry. However, the growing use of Bluetooth beacons in the healthcare sector is expected to emerge as an opportunity in the market. The improved security and enhanced range is also projected to create a positive outlook for the global Bluetooth beacons market.
Bluetooth Beacons Market: Geographical Analysis
On account of developed economies and nonstop adoption of new technology in the retail sector, the North American Bluetooth beacons market is leading and anticipated to continue to do so in the coming years. Among other regions, Asia Pacific is emerging as a lucrative market for Bluetooth beacons. The Middle East and Africa and Latin America are also anticipated to hold significant growth opportunities in the coming years.
Companies Mentioned in the Report
Some of the leading players operating in the bluetooth beacons market are BlueCats, Kontakt.io, Estimote, Inc., Qualcomm Inc., Blesh, Radius Networks, Inc., Beaconinside GmbH, Bluvision, Inc., Polestar, Onyx Beacon Ltd., and Quuppa Oy. The market is extremely competitive and characterized by the presence of both hardware and software providers.