The breast is an idiomatically significant anatomical part of the female body. It personates an esthetic, anatomical, and a physiological role. A proportionately evolved breast is a significant feature of femininity often signifying sexuality and fertility. When women are not content with the shape and size of the breast or due to medical reasons, they opt for breast esthetic surgery. Breast Esthetic Surgery can be performed to improve the size, appearance, and contour of the breast. Some women aspire for larger or smaller breasts. In case a women is suffering from breast cancer and has undergone mastectomy, she may desire to have her breasts reconstructed.
Rise in demand among women wanting to increase the esthetic appeal of their breasts globally drives the Breast Esthetic Surgery Market. Increase in prevalence of breast cancer is also fuelling the breast esthetic surgery market. Like in any surgery, there is a possibility of complications arising post-surgery. There is a risk of the breast becoming hard in the long term due to scarring around the implant. There have been cases when the implant has leaked. These factors could restrain the breast esthetic surgery market.
The global breast esthetic surgery market can be segmented based on application, product type, shape, and end-user. In terms of application, the global Breast Esthetic Surgery market can be bifurcated into cosmetic and reconstructive. Cosmetic surgery can be divided into breast augmentation, mastopexy, and breast reduction. Breast augmentation is preformed to enhance contour, appearance, and size of a woman’s breast. Mastopexy is performed to give a lift to the woman’s breast when her own skin is not strong enough to support the weight of the breast. Breast reduction is performed when the breasts are heavy and large resulting in discomfort to the woman by way of back, neck, or shoulder pain.
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Geographically, the global breast esthetic surgery market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to account for the largest breast esthetic surgery market share owing to factors such as rise in beauty consciousness and increase in awareness about breast esthetic surgeries. The American Society of Plastic Surgeons (ASPS) has stated that breast augmentation is one of the top five cosmetic procedures conducted in the U.S. Europe is anticipated to account for the second largest breast esthetic surgery market share. Breast esthetic surgery, once thought to be reserved only for the wealthy and famous, is now becoming mainstream and accessible to the general population.