Coffee is one of the most desired beverages across the globe. The consumption of different types of coffees has increased tremendously in the last few years. The easy availability of canned coffee across the globe, thanks to the development of the distribution channels, the global market is projected to witness high growth in the coming few years. Furthermore, the rising awareness among consumers worldwide regarding the health benefits of consuming coffee is estimated to encourage the growth of the overall market in the coming years.
The global canned coffee market has been classified on the basis of distribution channels into direct retail and indirect retail. The indirect retail segment has been further sub-classified into convenience stores, hypermarkets and supermarkets, departmental stores, and others. Among these, the hypermarkets and supermarkets segment is expected to witness high growth in the next few years. The high sales from these outlets is one of the major factors expected to accelerate the growth of this segment in the next few years.
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In the last few years, North America accounted for a large share of the global canned coffee market and is projected to remain in the leading position in the next few years. This region is expected to be followed by Asia Pacific, which is predicted to register a healthy growth rate in the coming years. The high contribution from Japan is one of the major factors estimated to encourage the growth of the canned coffee market across Asia Pacific in the next few years. In addition to this, the stressful and hectic life of consumers and the purported health benefits of coffee are some of the other factors that are projected to encourage the growth of the canned coffee market in Asia Pacific in the next few years.
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The global canned coffee market is highly competitive in nature and is projected to witness a high level of competition in the next few years. The high competition among the leading players can be attributed to the rising number of expected to enter the global market in the coming few years. Some of the leading players operating in the canned coffee market are Stumptown Coffee Roasters Inc., The Coca-Cola Company, Starbucks Corporation, Nestle S.A, Ueshima Coffee Co., illycaffe S.p.A., and High Brew Coffee, Inc. These players are spending heavily on advertising activities and marketing campaigns, which is likely to help them in attracting a large number of consumers across the globe. In addition, the development of new product and innovations are further projected to accelerate the growth of the global canned coffee market in the coming years.