Recent trends in club store packaging have seen the use of recycled material to target environmental conscious consumers and the use of non-fluted paper to improve the printing capabilities. Few other trends observed in club store packaging are color blocking wherein individual packages are palletized to create a solid block of single color to be seen from distance, billboarding which involves creation of large continuous design by stacking pallets side by side and last is arrangement of pallets so that shopping is allowed from all three sides.
Club store packaging plays an important role in consumer shopping experience in a warehouse club store, which is a type of retail store dealing with variety of merchandise brought in large or wholesale quantities. Club store packaging involves merchandise in a warehouse club store being stacked on pallets to attract the attention of the consumers.
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Club store packaging is different than packaging for other retail formats like grocery stores or super markets. This is because warehouse club stores have evolved in the use of 80/20 rule. While 20 % of products in retail stores account for 80 % of its revenue, warehouse club stores stock only 20 % of these products. In traditional retail formats where packaging plays a role in highlighting and differentiating a particular brand from another, club store packaging attempts to differentiate a specific product from another.
In a traditional retail format like supermarkets where customers have option to select from wider range of brands, warehouse club stores on the other hand offer limited number of brands. Hence, a warehouse club store will focus on highlighting the functional aspects of a product like a cup of ‘Horlicks’ rather than focusing on the Horlicks brand name or logo.