Cracked Wheat Market Driven by Increasing Health Consciousness among People

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Wheat is one of the essential crops globally, and the most consumed grain in the U.S. There are various forms of grain available in the market that are rich in gluten and are suitable for celiac disease or wheat intolerance patients. The cracked wheat is one of wheat product made by refining raw wheat berries that have been crushed or cut into coarse, medium, and fine granulations for faster cooking. Cracked wheat provides a high amount of protein, dietary fiber, and a good source of calcium as well as iron. It is also a good source of folate that helps in cell production. Cracked wheat can be used in multi-grain bread, grain pilafs, pancakes, and various other grain dishes. As cracked wheat contain the outer bran as well as the germ of the wheat it offers multiple benefits such as it is an excellent source of nutrition, fiber, low-fat diet, and provide a variety of flavor and texture in the food.

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Cracked Wheat Market: Drivers and Restraints

Growing demand for nutritional food, increasing health consciousness among people, innovative processing technology, and expanding food industry are some of the primary factors driving the growth of the global cracked wheat market. Moreover, rise in consumer awareness about healthy food, and it can be used as a substitute for white rice in various dishes such as stir-fries are another significant factors growing the cracked wheat market over the forecast period. However, availability of alternative products, and unfavorable climate condition for producing wheat which may limit the growth of the cracked wheat market during the forecast the period.

Cracked Wheat Market: Overview

Cracked wheat market revenue is expected to grow at a rapid growth rate, over the forecast period. The market is projected to perform well in the near future because it provides a nutritious addition to baked products, salad, meatloaf, and soups. Cracked wheat also helps in preventing breast cancer and also offer various cardiovascular benefits such as minimize the risk of high cholesterol as well as high blood pressure. Additionally, it provides various health benefits such as help in maintaining body weight, reduces metabolic syndrome, and helps in treating the risk of type 2 diabetes disease are the main factors that can propel the market revenue growth of cracked wheat in the near future. Based on end use, food industry segment is projected to lead the global cracked wheat market over the forecast period attributed to extensive use of cracked wheat in bakery industry to enhance the flavor and texture of baked products.

Cracked Wheat Market: Region-wise Outlook

Depending on the geographic region, the cracked wheat market is classified into seven key areas: North America, Eastern Europe, Latin America, Western Europe, Japan, Asia-Pacific excluding Japan, and the Middle East & Africa. Asia-Pacific excluding Japan is expected to be the leading markets in the global cracked wheat market followed by Europe owing to the high use of cracked wheat as a cooking ingredient and expanding food industry in the region. Japan cracked wheat market is expected to account healthy CAGR in the near future owing to rise in awareness among consumer about the health benefits associated with the cracked wheat. Moreover, the market in North America is projected to have the substantial growth in the global cracked wheat market over the forecast period due to growing demand for the nutritional product along with high health conscious people and adoption of novel technologies for developing creaked wheat products in the region. MEA is expected to witness the significant growth rate in the global cracked wheat market due to extensive consumption of cracked wheat as a salad known as tabbouleh along with primary ingredient in pilafs.

Cracked Wheat Market: Key Players

Some of the prominent players in the cracked wheat market are Bob’s Red Mill Natural Foods Company, Heidelberg Baking Company, Seattle Baking Company, Parrish and Heimbecker Limited, KP Snacks Company, Ukrdelice Agricultural Company, Hodgson Mill, Inc., Ardent Mills Company, and others.

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