Key market drivers increasing the demand for creamers in the global market is due to its ease of consumption. Creamers can be directly added to tea, coffee, chocolate drinks as it is easily available in powdered or liquid form. Further, the demand for non-dairy based creamers is rising among developed countries due to increasing number of vegan consumers and also due to increasing number of consumers suffering from health problems related to lactose intolerance, milk allergies and many other problems.
The demand for creamers is also driving due to increasing number of hotels, restaurants, cafes, food service retailers and in the corporate sector. The creamers market growth may prohibit due to increasing prices of raw material and also due to low market penetration and lack of awareness among consumers primarily belong to developing regions.
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Creamers are used in beverages such as coffee, tea, chocolate beverages and in many other products. They are manufactured from dairy and non-dairy products such as milk, almond, coconut, soy, and others. Creamers are mostly offered by companies in form of liquid or in fine granular substances or in powdered form. Currently the demand for creamers in food and beverage industry as a convenience beverage product, availability of creamers in different flavors such as vanilla, chocolate, hazelnut etc. and other reason also as a milk substitute. Its demand is rapidly increasing among hotels, restaurants, food service retailers and in the corporate sector where creamers are directly served with coffee and tea. The demand for creamers is rising primarily in North America, Western Europe, and Asia-Pacific countries.
Creamers Market: Market Segment
The market segment for creamers is segmented on the basis of by source, by form, by flavor, by application, by end-use, and by distribution channel. On the basis of by source, the market for creamers is segmented into dairy and non-dairy based source creamers. Dairy source creamers include preparing creamers from milk and the further market for by source from non-dairy based creamers is sub-segmented into coconut milk, almond milk, and soy milk. Further market segment by form includes liquid and powdered form creamer. Another market segment for creamers is segmented by flavor, this segment includes chocolate, vanilla, caramel, hazelnut, and others. By application segment, the market for creamers is segmented on the basis of tea, coffee, chocolate based drinks, and others. Currently, the majority of demand for creamers is among coffee and tea beverages.
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By end-use market segment, creamers market segment includes household and commercial. Demand for creamers by commercial segment is higher as it is mostly consumed in hotels, restaurants, cafes, food service retailers, and also in corporate and airline industry while offering tea and coffee to customers. Further, on the basis of the distribution channel, creamers market is segmented by direct and an indirect channels of distribution and by indirect channel of distribution it is sub-segmented by modern retail formats, departmental/convenience stores, and online retail formats.