Data Broker Market: Players Focus to Provide Customized Services to Translate into Competitive Gains

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Inside Data Broker Market

Data analytics continues to become more pervasive with businesses aiming to leverage consumer data to improve bottom-line. The bulk of data that is being generated from offline and online platforms is being utilized by enterprises to monitor operation and analyse consumer actions. Such data is typically retrieved for understanding trends, opportunities and patterns. However, the task can be quite complicated and may require external assistance. Data broker products are emerging as the go-to solution for such complex analytic requirements.

Data brokers assist the clients in analyzing the buying pattern of the customers by providing them vital customer data. This, in turn, enables organizations to better plan marketing strategies and identify potential customers. The aforementioned factors are expected to create lucrative business opportunities for data brokers in the near future.

A recent report published by Transparency Market Research (TMR) reveals that the global data broker market is set to exhibit a robust CAGR of 11.5% during the forecast period (2017-2026).data broker market

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North America will remain at the Forefront of Global Data Broker Market Over 2026

North America is expected to remain the most attractive market for data brokers throughout the forecast period. Increased use of data in business applications in both the U.S. and Canada is likely to augur well for the prospects of data brokers operating in the region. The data broker market in the region is expected to accounts for a significant share of the global market and the trend is expected to continue beyond 2017. The region’s market is projected to witness a strong growth in the forthcoming years.

Consumer Data Emerges as the Leading Data Category

On the basis of data category, the consumer segment will remain highly lucrative over 2026. The segment currently accounts for nearly 36% revenue share of the market. Demand for consumer related data is consistently increasing from various commercial sectors. Consumer data allows customer-facing businesses to track latest market trends and understand consumer purchasing pattern.

Preference for Structured Data Continue to be High

Based on data type, the structured segment currently accounts for the largest share of the market. Between 2017 and 2026, the segment is projected to exhibit a CAGR of 13.9%. For the most part, structured data offers information that is organized and comprehensive.

Competitive Analysis

Leading companies operating in the global data broker market include Acxiom Corporation, Experian Plc, Equifax, Inc., CoreLogic, Inc., TransUnion LLC, Oracle Corporation, Lifelock, Inc., H.I.G. Capital, LLC, PeekYou LLC, TowerData Inc., Alibaba Group Holdings Limited, Bloomberg L.P, Datasift Inc., Fair Isaac Corporation (FICO), RELX Group Plc., Moody’s Corporation, Nielson Holdings PLC, Thomson Reuters Corporation, Wolters Kluver N.V., Ignite Technologies, Inc., HG Data Company, IBM Corporation, Morningstar, Inc., Qlik Technologies Inc., and IHS Markit.

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