Diageo, a global brewer of alcohol, has a significant collection of top class beer brands and spirits. The alcohol manufacturer has decided to discard plastic from its beer packaging. Diageo announced that in place of plastic, the firm will use 100% biodegradable and recyclable cardboard.
Diageo is among the key players making efforts towards improving viability of the packaging. Back in January 2018, another big firm, Evian also declared ban on production of its plastic bottles and shifting to recycled plastic from 2025.
According to the European Commission, “In Europe, nearly 25 mn tons plastic waste is produced every year.” Out of that, not even 30% is recycled.
Diageo comprises brands like Guinness, Johnnie Walker, and Smirnoff. On Monday, Diageo released a statement that said, the firm has invested US$20.96 mn (£16 million) to eliminate plastic in beer packaging.
Packaging to Change Across Globe from 2020
The firm has declared launch of brands with new packaging methods in Ireland in August 2019. Moreover, by mid 2020, the company will launch the changed packaging in brands across the globe, including Great Britain. However, in most parts of the world, single cans of beer are already recyclable.
President of global supply and procurement at Diageo, David Cutter, said, buyers expect packaging to look appealing, durable, and functional. “The new packaging method very well combines these three aspects,” Cutter stated.
He further said, “The employees have worked diligently and tirelessly to make packaging eco-friendly. The changes showed interesting results for Guinness and other international brands. The company is proud to take this step towards environmental conservation and investment that went into it.”