In recent years, the technological world has witnessed a tremendous shift from analog to digital technology. Digital technology has played an important role in augmenting the rise of digital content creation. In past few years, digital content creation market has observed huge demand from small businesses to large enterprises. Digital content include text, images, audio, graphics, animations, and video files. Organizations from different industry verticals have adopted digital content format to promote their brand, product or any other information.
The remarkable rise in the creation of digital content creators can be attributed to the advancement of smart technologies and electronic gadgets. The growing popularity of smartphones, tablets and e-Readers, have significantly increased the number of digital content viewers. Moreover, e-commerce industry is observing a spontaneous growth that has further added to use of digital content, to display their products images, videos, and catalogues online.
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Furthermore, creation of rich media content has been adopted on a large scale by organizations, considering the high-impact format and other benefits of rich media content over standard banner ads. Cloud services can be considered as a major factor to accelerate the digital content, by providing virtual storage place and facility to access the stored content from multiple platforms at any time.
The digital content creation market can be segmented on the basis of its end-use industry and geography. On the basis of end-use industry, the global digital content creation market is segmented into media and entertainment, healthcare, education, government and public, manufacturing, museums and art, retail, and hospitality.