Display Easels: Portable and Inexpensive Solution to Effectively Display Brand Information


Easels are usually a frame or stand to hold and promote an artist’s work while the art is in process & thereafter. Display Easels form a lightweight, portable, and inexpensive solution to effectively display brand information and other presentation materials. Display easels are the perfect match for nearly any signage application in retail outlets, meetings, restaurants, hotel lobbies, healthcare offices, tradeshows, exhibitions, or even artist’s studios. Displays easels are placed at numerous places in the retail outlets that catches the eye of the customers and influence them to make purchase decision. Wooden easels is the most preferred material type in the manufacturing of displays easels that act as a great solution in merchandising of products. Besides, cost-effective display easels made from glass and cardboard are also gaining traction.

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Aspects that exceedingly influence the demand for displays easels is its easy installation as well as its simple disassembly, eco-friendly, cost-effective, and above all, an effective merchandising solution for branding products of end-user industry. Nowadays, the continuous changing lifestyle has led people across the globe to switch to organized retail such as supermarkets, hypermarkets, etc. thus giving a lift to the display easels market. Also, Exhibitions, Tradeshows, Artist’s Studios have also made use of easels to put forth their presentation, thus making display easels as their most preferred choice. Nevertheless, there are other reasons that might obstruct the growth of display easels market, such as blistering growth in the E-commerce industry is likely to further hamper the growth prospects of displays easels market.

Geographically, the global display easels market is segmented into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East and Africa (MEA).

The demand for display easels is directly relational to the growth of budgetary provisions in branding & promotion of the new products that are launched in retail markets across the globe. In the coming times, developing economies like Brazil, China, South Africa, India, etc. are likely to observe a substantial shift from non-organized to organized retail sector which in terms is anticipated for the growth of display easels market. Growth in demand for effective communication of newly launched products coupled with rising number of exhibitions as well as tradeshows is anticipated to drive the overall growth in display easels market in the Asia-Pacific region. Thus, APAC region is likely to dominate the global display easels market.  On the other hand, various North America and European countries have the largest organized retails such as Kroger, Walmart, Tesco, Costco, etc. Thus, growing need for branding & promotion of new as well as established brands in the FMCG sector are likely to be the largest consumer of display easels during the forecast period.  Furthermore, with the rising number of supermarkets as well as hypermarkets in the MEA as well as Latin America region, the display easels market are expected to show significant growth during the forecast period.

Some key players that currently operate in the global display easels market are George Patton Associates, Inc., Rizzo Packaging Inc., Etsy, Inc., Affordable Display Products Inc., Michaels Stores, Sonoco Products Company, FFR Merchandising Company, and many more.

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