E-tailing is the process of selling retail goods electronically over the internet. In e-tailing, business to consumer transactions are often take place for selling of goods. E-tailing include sale of products through website, or through advertisement. E-tailing offers a wide range of products and services to consumers without requiring them to be physically present in a store. With growing adoption of e-tailing, companies are providing enhanced and effective solutions such as products or service comparisons for purchase.
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The demand for e-tailing is swelling due to rising penetration of internet and growing preference for online shopping by consumers. The e-tailing market is primarily driven by increasing consumer spending over internet to purchase the products or services. Moreover, e-tailing enables brick and mortar retailers to increase the presence of their products and services across the world without any land cost.
The evolution of unique business models such as online payment, cash on delivery, and online wallet is supplementing the growth of e-tailing adoption worldwide. Furthermore, the value added services such as product or service comparison, and any time accessibility offered by e-tailing companies are paving way for the adoption of e-tailing platform by consumers.
In addition, the rising competition among the online shopping websites with discounts and cheap rates has increased the consumer demand for online shopping.