Expanded content labels are content focused based labels, which are designed to increase packaging space to transfer in detail information. They are constructed as booklet label or a multi-ply label, which combines a folded or bound outset and a pressure sensitive label. Expanded content labels market witness a increasing demand owing to the increasing need for labels designing on any product including juice pack, and bottle with a package with a label that pops out or folds. Expanded content labels are designed by packaging industry to resolve a range of communication restraint on packaging. Moreover, expanded content labels market also have high demands for label designs for running promotions and telling stories, adding recipes, and multi-lingual audiences. Expanded content labels are cost-reducing solution, space-saving to carry more information and have branding flexibility. It provides benefits like mail-in rebates, increased space for instant redeem coupons, regulatory information, and cross-promotional literature. Expanded content labels are flexible to virtually any container, provide reseal features for repeated reference, and are customized to meet the detailed requirements of a product. Among types of expanded content labels, folded leaflets are made from a single sheet of paper are cross-promotions and coupons and are suited for rebates. Moreover, multi-ply labels comprise of two or more layers, which are printed on both sides and are basically designed for solutions that need repeated use and a slim profile. Expanded content label market is expected to witness a demand growth during the forecast period.
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Expanded Content Labels Market: Market Dynamics
The growth in the expanded content labels market is primarily attributed to the rising awareness for the content of the product. Increasing demand from various end-user industries such as food & beverages, healthcare, cosmetic, chemical and many others are the major factors responsible for the increasing global demand for expanded content labels market. Moreover, the other factors such as the promotion of the product by the company and increasing demand of various unique attractive packaging style are fueling the growth of expanded content labels market. Expanded content labels market is driven by a high growth owing to the adaptability feature of the labels to fit into any container shape.
On the other hand, the major factor which is restraining the growth of expanded content labels market are this packaging is time-consuming and rising environmental concern among consumers.
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