Fresh Food Packaging Market – Industry Shares, Market Strategies And Key Players

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Food packaging plays an important role in keeping the food quality safe while handling and transportation.  Food packaging offers a modern marketing medium to the sellers and helps improve customer satisfaction levels as well as information transmission. It protects the food products from contamination caused by microorganisms, air, and moisture, and helps catalytic activity in fresh food.

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Fresh foods, such as vegetable and fruits, are generally packed in textile bags, corrugated box, or baskets made up of wood or cardboard with a view to maintain proper aeration through packaging. Seafood and meat is generally packed with polyethylene lined or polystyrene in boxes made up of plastic or wood, and the thickness of the packaging depends on the mode of transport and storage period. Fresh beverages, such as milk and juice, are mostly packed in cartons made up of paper or metal.

Now-a-days, consumers tend to focus more on using food contact materials approved by the government-authorized bodies, such as FDA. Currently, the most commonly used plastic materials are polyethylene, polyvinyl chloride, and polyethylene terephthalate. Besides, in recent times, there has been a significant rise in the usage of biodegradable materials for food packaging. Researchers and manufacturers, in collaboration, are trying to modify conventional plastic and innovate new materials for ensuring and maintaining safe and hygienic food packaging practices.

Evolving life style of consumers, increasing health and environmental awareness, and supportive environmental policies implemented by various governments across the globe are the major factors responsible for the increasing global demand for fresh food packaging, which in turn is boosting their market growth. Owing to its value added applications, right from protection of food products to their safe distribution and transportation, the market for fresh food packaging is expected to create significant growth and investment opportunities for players operating in the market, especially in the developing countries.

Besides, the fresh food packaging market is expected to continue to grow steadily in developed nations, wherein the consumer demand for safe and intact fresh food is very high. The main growth drivers for the market are private consumers, retailers, and local packaging firms, which focus more on delivering the product intact in the local market.

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