Proteins are often called as the most crucial molecules in our cells, essential for maintaining a healthy lifestyle and having a good immune system. Proteins play a role in the proper functioning of virtually every cell in the body. Some proteins contribute structural support to cells while some help develop an effective defense against harmful microbes. Functional proteins are the proteins that play a crucial role in keeping the body working.
Proteins are the most important molecules in our cells. Proteins are involved virtually in every cell function. Some proteins contribute in structural support, while others are involved in defense against germs.
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Functional Proteins are essential in day to day life to keep the body working. Since functional proteins are used to develop, grow and maintain every part of our body — from our skin and hair to our digestive enzymes and immune systems it is not limited for athletes but it is the requirement of every individual. Demand for plant proteins in beauty and personal care products is expanding. For example, hydrolyzed soy protein is rich in amino acids, which are considered to be one of the best for both skin and hair.
Since functional proteins are essential for growing, developing, and maintaining every part of our body, their intake is not only necessary for athletes only, but for every individual. The increased expenditure on healthcare in the past few decades across the globe has led to a promising rise in demand for plant proteins in a number of applications. As the global functional protein market treads along a healthy growth path, it will be influenced by the following trends:
Increased Involvement in Sports Activities of the Global Population: The global population is showing active involvement in professional as well as hobby-based sport activities. The trend is notable in emerging economies as well, while developed economies continue to have a large population of people entering sports activities on regular basis. This factor, combined with the changing lifestyles and increased expenditure on healthcare and wellness are leading to an increased demand for products fortified with functional proteins.
Rising Prevalence of Chronic Diseases Globally: The global demand for functional protein products has also increased owing to the rising prevalence of chronic diseases such as high blood pressure, cardiovascular diseases, and diabetes. So as to improve the immune system and limit the risks that these diseases can have in the long run, consumers are focusing on the intake of functional protein products. Increased focus of the millennial population towards fitness activities so as to prevent these conditions are also driving the demand for functional proteins.
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Key players of functional protein markets are GSK group of companies, Glanbia Plc, Herbalife International, Inc., Fonterra Co-Operative group, Amway, Nature’s Bounty co., Cargill, Inc., Optimum Nutrition, Inc., Makers Nutrition LLC, Proliver BVBA.