Ubiquity of smartphones and growing penetration of the Internet has brought about today when the World Wide Web plays a major role for all organizations to reach their prospect customers. In this scenario, understanding customer’s need and enhancing their experience of an online portal is essential. Glassbox digital, which is a web and mobile analytics firm that leverages big data and session reply to deduce customer behavior, has announced a strategic partnership with Saberpoint, a New York based comprehensive IT consulting firm.
Fortune 500 Companies Targeted
Glassbox Digital automatically captures and indexes every single digital session on the web and mobile applications, enabling organizations to visualize the digital journey of a customer instantly. Glassbox is already serving some of the leading telecommunication firms, travel companies, and Tier1 financial institutions, and this partnership with Saberpoint is aimed at expanding their outreach to its premier partners such as Rackspace, AT&T, SAP, and AWS. Together, these two aspire to provide next-generation mobile and web analytics to fortune 500 companies and optimize user experience.
Real-time Insights to Boost Conversion Rate
It has been estimated that on average, a person taps, swipes, and pinches their electronic devices more than 2,600 times in a day in the U.S. Glassbox has detected that the ecommerce industry is gaining about 36 percent of their orders via online purchases done on the smartphones, which necessitates an ability to understand customer struggles on the real-time in order to increase the conversion rate. With this collaboration with Saberpoint, which has two decades of experience in financial services, retail, insurance, Telco, and hospitality, Glassbox digital will delivery automatic and actionable insights to these multinational companies.