Transparency Market Research has published a new report, titled “Fruit Water Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.” The fruit water market is predicted to be carried forward by the benefits it offers to one’s health. Not only does it taste better but also has nutritional values and antioxidant properties. Fruit water market is also expected to grow because of the existence of natural flavours as well as clean labels in the food and beverages sector. This quick growth is also attributed to many macroeconomic reasons like recovered gross domestic product, growth in the population, as well as a rise in the disposable income of the masses, which ultimately increases the demand for fruit water.
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There are other reasons that have contributed towards the success and growth of the fruit water market and these are rapid urbanization, change in the lifestyle of the people, increase in awareness about the importance of fruit water on health, changing eating habits of the masses, as well as change in the preferences as well as taste of the people. On the other hand, there are few hurdles that come in the way of the growth of the fruit water market, these are, the growing costs of raw materials, the problem related to the sustainability of natural flavours in comparison to the synthetic one’s.
These days, food technologists as well as companies of the fruit water market are trying hard and researching well for introducing newer kinds of fruit water that taste better and have even higher nutritional values as well as promote overall good health. There are a number of benefits of fruit water, like, they have high quantities of minerals and vitamins which helps in keeping the body hydrated, it also helps in minimising muscle fatigue, it’s of great help in reducing fat and can help in losing weight, it is also a boon to the digestive system, and it is also helpful for removing toxins and helps build a stronger immune system. Fruit water has emerged as an important drink for people who like living a healthy lifestyle and also occupies an important place in the health drinks segment.
Globally, the fruit water market is divided on the basis of form, product category, region, packaging, as well as flavours. On the basis of product category, there are two kinds of fruit water, namely, unsweetened water and sweet water. Flavour wise there are a number of flavours available in the fruit water market like mango, aloe Vera, pineapple, coconut, white grapes, etc, and form wise there are two forms of fruit water, namely, organic and natural form. And, packaging wise, the fruit water is available in a variety of containers like pouches, cans, plastic bottles, as well as tetra packs.
On the basis of distribution channel, the food water market is divided as convenience store, speciality store, online stores, vending machines, cash and carry retailers, hypermarket/ supermarket etc. The global fruit water market is also divided on the basis of geography, with the major regions being Latin America, Asia Pacific, North America, Middle East and Africa, and Europe. And amongst all these regions, it is the North America that is predicted to be the biggest and the most lucrative market for fruit water presently. The primary reason behind North America being the biggest region for this market is the increased awareness of living a healthy lifestyle among its people, growing demand of natural fruit flavours that taste better as well as do not contain artificial ingredients or sugar. Asia-pacific is predicted to be the most prominent growing market throughout the assessment period.