Gluten is a natural protein found in some grains, mainly wheat. Gluten is made into a non-animal protein substitute that is popular among vegans and vegetarians as well as in many Asian cuisines. Gluten flour is made from hard wheat that does not contain bran and the starch both, leaving it with more proportion of protein. It is this protein which, when combined with water makes dough elastic and is able to hold the gas from yeast and steam during baking which causes bread to rise. Upon rising, it forms a complex network which gives the characteristic texture of many bakery products. Gluten flour is generally used in bread recipes where the higher amount of gluten protein proportion is required. Gluten Flour does not darken the color of the baked good.
Wheat protein finds its wide application in the food and beverage industry in various products including bakery, nutritional supplements, and sports food. North American wheat has a higher gluten content than European wheat giving North American baked goods a distinct texture.
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Gluten Flour market is segmented on the basis of nature, source, end use, distribution channel, and region.
On the basis of nature, gluten flour market is segmented into organic and conventional.
On the basis of source, gluten flour market is segmented into wheat, barley, rye, oat and products of these such as malt.
On the basis of end use, gluten flour market is segmented into bakery products, nutritional supplements, and sports food.
On the basis of the distribution channel, gluten flour market is segmented into direct sales and retail sales. Direct sales refer to direct selling of gluten flour as an ingredient to other industries. Retail sales are further segmented into specialty stores, high-end supermarkets, online retailers, and other retailing formats.
Drivers, Restraints, and Trends:
The gluten flour market has been in continuous rising demand from the bakers worldwide. Varied benefits enable the wheat protein to be an essential part of a healthy diet. Thus, driving the consumer demand. Wheat protein isolates and other nutritional supplements like whey proteins, are in growing demand by the people who exercise regularly, bodybuilders, and strength training athletes and want to build a healthy physique. As the consumer awareness regarding healthy lifestyle is rising the adoption of healthy nutritional supplements is augmenting. This segment is expected to make the demand higher for the gluten flour among the processors.
Consumers allergic to gluten and availability of gluten-free substitutes in the market is expected to hinder the market to grow in the projected period.
In North America and Europe, growing penetration for organic products, manufacturers are also optimistic about the growing demand for organic gluten flour baked goods in the regions. For instance, Bob’s Red Mill offers organic gluten flour. The changing demographics of the American landscape is attracting more consumers for Mexican food products like snacks and Mexican baked goods, where gluten flour finds wide application in many baked goods. Hence, rising consumption of organic food products & baked food products is expected to fuel the demand in the coming years.
Asia Pacific is one of the fastest growing markets due to factors like growing population, changing lifestyle patterns, consumption trends and shifting consumer appetite from rice-based food products to wheat-based food products. Also, the ensuring preference of packaged baked goods with additional various functional ingredients contributing to a healthy lifestyle is further raising the demand in the projected period. Bread will remain to be the most widely used baked food product globally. Increasing novel flavors and innovations in the bakery industry will continuously lead to bring in new changes with the wide product range of gluten flour products. For instance, the rising demand for nutritional supplements and sports food is expected to grow the demand for such wheat-based food products.
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Some of the prominent players of gluten flour are Anthony’s Goods, King Arthur’s Flour, Bulk Barn Foods Limited, Arrowhead Mills, General Mills, Bob’s Red Mill, and various other regional manufacturers.