Guarana is a climber plant belonging to the maple family and is native to the Amazon basin and are widely found in Brazil. Guarana features clusters of flowers, large leaves, and its fruit color ranges from brown to red. The seeds of guarana contain a higher caffeine content than any other plant. Such plants of guarana are considered to be herbal medicines and are used as a stimulant. They are often used as a dietary supplement for the treatment of obesity, diarrhea, and malaria, and Type-2 diabetes patients.
Thus, various health benefits are likely to trigger the expansion of the global guarana market during the forecast period. Key players of the food industry use guarana as an essential flavoring ingredient in foods and beverages. Inclination toward proper health and prevention of chronic diseases is anticipated to significantly increase the demand for guarana in the near future.
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The global guarana market can be segmented on the basis of form and application. In terms of form, the global guarana market can be segmented into powdered form and liquid form. The liquid form of guarana is estimated to hold a major share of the market due to its easy convenience and soluble properties on beverage items.
In terms of application, the global guarana market can be further segmented into beverages and confectionery items. The beverage segment is anticipated to account for a significant share of the guarana market share due to the rise in demand for different health drinks among consumers. Guarana finds its application in different soft drinks, energy drinks, non-carbonated drinks, carbonated drinks, and fruit juice drinks. Athletes consume energy drinks in order to enhance their performance, and this is likely to propel the global guarana market during the forecast period.
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The global guarana market is mainly driven by the rising health benefits associated with the consumption of guarana-infused products among consumers. Diabetes and obesity are major health issues across the globe. Consumers prefer the consumption of healthy food and beverage products in order to prevent these chronic issues. However, strong competition from other super foods are likely to restrain the global guarana market.
Additionally, new product launches by key players in order to satisfy the rising demand among the consumers is likely to generate opportunities in the global guarana market during the forecast period. Such innovation includes addition of guarana extract in alcoholic drinks and energy drinks by Wild Flavors. Demand for healthy drinks is increasing among health-conscious consumers and athletes. With this new product concept, Wild Flavors can reach new customers with its brand and increase its product portfolio but also.