Hair dryers are an important grooming product used in maintaining and styling hair. It consists of an airflow concentrator, comb nozzle, and diffuser. Various products of hair dryers are used by professionals to cater to their clients. Advancements in dryer products have enhanced the lifestyle. Innovations in hair dryer products are primarily focused on technology, product features, efficiency, and cost. The costs related to hair dryers having advanced features such as automated drying, heating, as well as cooling options are higher than regular hair dryers. Companies may make new hair dryer products with advanced features in the future. The various innovations are projected to propel the growth of the hair dryer market in the near future.
Increasing consciousness about style among people is the main factor that is playing a major role in the growth of the hair dryer market. Largely, the urban-centric population is becoming more aware about style as well as brands. Moreover, a good presentation is said to be associated with competitiveness at work. These days, consumers prefer electricity operated appliances rather than manually operated devices for hair care.
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Various distribution channels such as departmental stores, e-commerce platforms, and direct selling also play a vital role in the growth of the hair dryer market. Companies adopt various distribution channels to expand their reach and increase their customer base. Increasing population, growing economies, and increasing popularity of the product are some of the factors responsible for the growth of the hair dryer market.
Rising impact of western lifestyles in a number of countries, mostly in developed countries is expected to boost the hair dryer market over the forecast period. However, lack of awareness about various innovative styling products and high costs related to different brands of hair dryers are some factors that may hamper the growth of this market. The impact of these factors on the growth of the hair dryer market is expected to reduce over a period of time with additional advancements.
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The global hair dryer market can be segmented on the basis of distribution channel, price range, end user, and geography. Among the various distribution channels such as departmental stores, e-commerce, and direct selling, e-commerce platforms are an effective source to gain new customers owing to conveniences such as easy payment and home delivery of products. The price range segment includes sub-segments namely low price range, medium price range, and premium price range. End user segment can further be divided into professional and individual. On the basis of geography, the global hair dryer market can be segmented as .