Hybrid Storage Market: Industry Outlook, Growth Prospects and Key Opportunities


Hybrid storage is a storage system which is designed with the incorporation of hard disk drives (HDD) and flash-based solid state disk (SSD) in order to meet performance and capacity requirements at a reasonable price. In this storage system, the SSD storage is commonly used as a mega cache which offers substantial acceleration of all writes and reads from and to the array. Hybrid storage systems are specifically made for dedicated, high-bandwidth applications such as video surveillance, disk-based backup, and data analytics that need fast, simple, and reliable storage area network (SAN).

Hybrid storage systems have the capability to cater to all business needs of both small and medium enterprises. This system speeds up cloud deployment with reliable and predictable performance, efficient management, enterprise accessibility comprising various competences such as multi-tenancy and snapshots.

Hybrid storage environments reduce storage footprint, increase performance, offers better storage utilization, stores data based on its value, and significantly streamlines storage management. Thus, growing need for more efficient and performance effective solutions among enterprises is expected to boost the demand for hybrid storage systems around the world.

Growing adoption of cost-effective solutions and an easy upgrade option are major factors expected to drive the growth of the global hybrid storage market in the coming years. Additionally, growing adoption of all-flash storage solutions by major datacenters are also expected to drive the hybrid storage market across the world. This is primarily because hybrid storage solutions reduce total datacenter costs for power and cooling.

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The necessity of data center infrastructure to manage data will continue to increase with the huge amount of data generated by organizations. With the help of hybrid storage systems, organizations are able to reduce upgrades and additional costs for servers, storage subsystems, flash, and solid state drivers or network attached storage. However, infrastructure dependency and uncertainties over lack of data protection and privacy are expected to hinder the growth of the global hybrid storage market in the near future.

The major challenge with some of the hybrid storage solution is that they are not suitable for all workloads as they do not provide predictably high service levels and low latency.Based on end-use industry, the global hybrid storage market is segmented into BFSI, information technology (IT) & telecommunication, consumer goods and retail, government and public sector, healthcare and life sciences, manufacturing, transportation, education and others.

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North America is estimated to witness significant growth of this market during the forecast period. This is primarily due to strong technological advancement and shifting consumer behavior toward accepting advanced technology across the region. Apart from this, continuous increase in numbers of datacenters is also fueling the demand for hybrid storage solutions in various countries such as the U.S., India, Mexico, Saudi Arabia, and China.

Consequently, this is expected to propel the growth of the hybrid storage market in the near future. Moreover, a hybrid storage environment offers real-world operational and business profits which in turn are attracting customers to adopt hybrid storage solutions across the world. This is also a major factor which is expected to be a key driver for the growth of the hybrid storage market. Besides this, emerging economies such as Asia Pacific, Middle East & Africa, and South America are also anticipated to bring prospective growth opportunities to stir the market in the coming years.

The major players in the global hybrid storage market include EMC Corporation, NetApp, Inc., Hitachi Vantara Corporation, International Business Machines Corporation, Dell Corporation, HP Enterprise, Toshiba Corporation, Tintri, and Tegile.

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