The market for in memory database is primarily being driven by the growing demand for real-time monitoring of data and analytical data processing from most industry verticals. Industries such as e-commerce or retail has been more focused on gathering data on consumers for better understanding and predicting the purchasing behavior of the consumers.
In line memory database strongly aids the organizations in performing the same and hence has been seeing good growth rate for the past few years. Additionally, the growth of internet-of-things connected devices has been promoting the growth of in memory databases market, since most of the infrastructure of IoT applications are being supported by these databases.
Furthermore, the growing demand for advanced risk management solutions by various organizations has also been positively impacting the growth of in memory databases market. Considering the impact of all the factors mentioned above, the market for in memory databases can be expected to grow at a fast pace, during the forecast period from 2016 – 2024. The ongoing shift from in memory databases being a response time improver of analytical data processing to an enabler of online analytical processing (OLAP) / online transaction processing (OLTP) infrastructure is expected to offer unique opportunities for the in memory database market to grow.
On the basis of IT architecture, the in memory database market has been segmented into Enterprise resource planning (ERP) on in memory database, OLAP and OLTP integrated in memory database and others. The global in memory database market, by end-use industry, has been segmented into six types. They are advertising, retail & e-Commerce, banking financial services and insurance (BFSI), government & public sector, power generation & utilities and others.
In memory databases for retail & e-commerce sector allows for optimizing customer interactions, while in the sector of BFSI, in memory database allows real-time analysis of data to aid analysts, insurers and asset managers among others to better manage customers. The global in memory database market has again being segmented into five regions: North America, Europe, Asia Pacific (APAC), South America and Middle-East & Africa (MEA).
The major companies of the in memory database market globally are Microsoft Corporation (U.S.), Oracle Corporation (U.S.), International Business Machines Corporation (U.S.), Altibase Corporation (U.S.), and SAP SE (Germany), among various other companies.
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