Luxury Massage Chair Market: Clear Understanding of the Competitive Landscape and Key Product Segments

Massage chair is a chair used for body massage, across personal care service outlets, but not limited to the same. Massage chair witnessed substantial increase in sales among individual buyers over the last few years, of which premium products segment buyer accounts for leading share and a new segment by the name luxury massage chair surfaced in the global luxury personal care products market. The rapid increase in the use of massage chairs has created a burgeoning market demand for luxury massage chair globally leading to an exponential market growth. The massage chair has experienced remarkable product innovations over the last few years.

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Apart from traditional chairs, massage chairs are now available as robotic massage chairs which use electronic vibrators and motors to provide a massage, which is expected to boost the global luxury massage chair market over the forecast period. Massage chair improves circulation which promotes muscle healing. It allows the body to carry nutrients and oxygen to the organs and cells of the body and removes the unwanted toxin from the body. Majority of the world population suffering from physical and mental stress which affects their body.  The massage chair is the best possible way to relive the stress. Manufacturers are promoting their products through mass communication.

Market Segmentation

Luxury massage chair market is segmented by nature, types, distribution channel and by the end user. By nature, the global luxury massage chair market is segmented by traditional and robotic. Traditional massage chair focuses on head, neck, shoulder, back, arms and hands. Due to its portability, one can take in offices, in traveling and other places. Robotic massage chair contains internal electronic motors and gears designed to massage the person sitting on them.

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Global Luxury massage chair market is also segmented by types that include full body massage chair, upper body massage chairs, air massage, zero gravity, and heat therapy. Full body massage chair includes every area of the body neck, Shoulders, Back, Calves and Feet. Upper body massage chairs cover only neck shoulder and arms. Air massage chairs will use a plethora of airbags to provide the massage rather than the standard roller massage chairs on the market. With air bags, one can mostly find them in areas that aren’t always massaged, such as arm, hands, feets and legs. In Zero gravity chair, one will be lying back as the vertebra in your spine starts to stretch and realign itself.

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Pragati Pathrotkar

As one of the lead news writers on cmfenews, Pragati’s specialization lies in the science and technology domains. Her passion for the latest developments in cloud technology, connected devices, nanotechnology, and virtual reality, among others, shines through in the most recent industry coverage he provides. Pragati’s take on the impact of digital technologies across the science, technology, and business domains gives her writing a fresh and modern outlook.

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