In a highly fragmented global mobile phones packaging market, top twenty players hold a scanty approximately 20% share of the market. These companies are focusing hard on mergers and acquisitions and capacity expansion in order to maintain their foothold in the market. The market features dominance of small players, the majority of which are concentrated in Asia Pacific.
The primary growth driver of the global mobile phones packaging market is the packaging needs of mobile handsets, charger, USB cables, headphones, manual, and other complimentary accessories that are provided at the time of purchase of mobile phones.
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Another key factor driving the market is the increasing use of mobile phones packaging by cell phone manufacturers to support branding objectives. To cater to this, packaging companies are compelled to deliver packaging solutions that help their clients’ mobile brand stand out on retail shelves.
The segments into which the global mobile phones packaging market is divided based upon packaging type are rigid boxes, folding cartons, flexible films, insert trays, thermoformed blisters, and other mobile phone packaging products. Of them, folding cartons are expected to continue to be significant backed by the continued preference for mid-range mobile phones.
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However, the segment of rigid boxes is predicted to hold on to its dominant position over the forecast period between 2017 and 2027. On the other hand, thermoformed blisters is expected to emerge as a key packaging type segment in the upcoming years. High investments for bespoke packaging, driven by the need to offer differentiation and customization is having a positive bearing on the thermoformed blisters type segment.