The global mobile virtual network operator market is led by a handful of companies rendering marked competition among them, states Transparency Market Research (TMR) in a new report. AT&T, Virgin Group Ltd., and Verizon communications are top shots holding leading share in the market. These large companies are considering mergers and acquisitions and strategic alliances to bolster their position across geographies.
Initiatives to offer cutting-edge technologies at competitive prices also remains a key objective of these companies to retain their dominance. This includes serving untapped business areas in order to gain competitive edge.
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The staggering rise in mobile subscriber base in several parts of the world and practices of leasing excess bandwidth of 3G telecom operators is primarily driving the MVNO market. The excess bandwidth is leased to third-party service providers to serve the incessantly rising demand for low-cost data and voice services. Thus, initiatives to utilize existing assets of mobile network operators is boosting the demand for mobile virtual network operators. The rising demand from consumers for secure yet affordable voice and data services is further aiding the MVNO market.
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Increasing government support for maximum utilization of existing bandwidth is attracting service providers for mobile virtual network operator services. MVNOs are using excess bandwidth of MNOs. This is helping the latter utilize the whole bandwidth allocated by the government and convert into revenue.
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At present, MNOs are increasingly vying to acquire virtual customers through MVNOs and offer categorized service offerings for niche segments. MVNOs are attracting customers for MNOs thus reducing the customer acquisition cost with respect to marketing and promotional efforts. The advent of tailor-made services is a trend that has come to the fore.