Rice syrup is included as one of the main ingredients in processed foods. Rice syrup is considered to be a nutritive sweetener, unlike saccharin and aspartame. Rice syrup is used as a sweetener in cereals and snacks bar. Rice syrups also serve as a table-top sweetener for various beverages such as coffee, tea, health drinks and juices. Growing awareness and demand for rice syrup is expected to pose a major threat to artificial sweeteners such as aspartame and corn sugar. Rice syrup market is expected to grow significantly during the forecast period.
Increasing health diseases such as diabetes, heart risks, and high blood pressure has resulted in the introduction of alternatives to conventional table sugar. Natural sweeteners are preferred as alternatives to table sugar and are highly consumed among the consumers in various forms. One such alternative which is one of the most preferred sweeteners is rice syrup or brown rice syrup.
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Rice syrup Market: Market Dynamics
Sourced from fermented cooked rice, rice syrup contains low glycemic content which does not affect the sugar level like normal table sugar does which is one of the driving factors for rice syrup market. Rice syrup is considered to be a nutritive sweetener owing to the number of minerals included in it such as phosphor and magnesium. Rice syrup is also a rich source of protein content and vitamin B which serves as a curing agent for damaged hair and nails and also mental stability. The nutritional factor of rice syrup acts as a major driver that contributes to the increasing demand for rice syrup market globally.
However, the growth of global rice syrup market is hindered by a critical restraint. Rice syrup is a derivate of brown rice which contains traces of arsenic and hence the rice syrup produced from it too contains some amount of arsenic which can cause serious harm to human bodies such as cancer.
Rice syrup market is segmented on the basis of food and beverage application which includes:
- Processed Foods
- Dairy Products
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Rice syrup is derived from three types of rice including brown rice, white rice, and certified organic rice. Rice syrup is produced by cooking the rice starch combined with saccharifying enzymes. Rice syrup is widely used as a sweetener in the food and beverage industry. Rice syrup is used as a sweetener in bakery products such as cakes, muffins, and biscuits, in confectionary products such as jellies, chocolates, and candies. Rice syrup is also used as a table top sweetener in beverages such as tea, health drinks, and juices. Processed foods, dairy products, and ice creams also use rice syrup as a natural sweetener.
Rice syrup Market: Regional Outlook
Regional coverage for rice syrup market includes North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and the Middle East and Africa (MEA). North America account for the maximum demand for the rice syrup market owing to the growing health consciousness among consumers. APEJ poses to be a potential market for rice syrup attributed to the increasing population of health conscious people and consumers’ need for a sugar alternative that is less harmful.