Fruit pulp is processed food products which finds its usage while preparing in various types of food, cosmetics, beverages and other products. Fruit pulps aids in providing various types of vital nutrients which are present in the fruit and thus are used in beverage and food products. In comparison to juice, fruit pulp consist of more fiber, as the latter consists of crushed membrane. Though fruit pulp are limited in the beverage industry as it carries a strong taste of the fruit itself.
The fruit pulp is widely used in North America and Western Europe in bakery industry due to its features. In other regions, Fruit Pulp consumption is limited. Recent innovations and launch of GMO fruit in the market is increasing the production of fruit due to high yield and thus bringing the demand-supply gap. Despite all the positive and negative things, Fruit Pulp market has witnessed an exponential growth in the global market which is expected to continue because of high demand among the consumers.
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Fruit pulp is mostly driven by the fact that the consumers are shifting towards a more healthy food. Changing preference towards toward healthy product in a new ongoing trend that the companies are concentrating on. This has led to the companies to bring new and innovative products to capture the attention of the consumers. The trend of consuming organic food throughout the world is expected to mount the demand of the fruit pulp market. Numerous food producing organizations have started making organic foods. Use of synthetic pesticides, residue of hexane, promoting antibiotics, ractopamine drug, and herbicides are proved to deteriorate health of humans. These harmful chemicals are also witnessed to harm the nature, thus deterring the market of the fruit pulp. However, fruit pulp which are said to have longer shelf life compared to fruit itself is anticipated to bolster the market.
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Based on type, the global fruit pulp can be segregated into strawberry, mango, citrus fruit, guava, apple, grape, berries, and others. The market can be segmented on the basis of the form into power or liquid. The market on the basis of preservation can be segmented into water, syrup, and brine. The fruit pulp finds its application in food which includes dairy and condiments, desserts, and bakery and confectionary and others.