Pigmented Paper Market Driven by Rising popularity of internet trade and End-product delivery from E-commerce Giants

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A pigment is a chemical substance, which absorbs certain wavelengths of light and is used to colour other materials. The pigmented paper also referred to as Machine Finished Pigmented (MFP) paper is a sheet with excellent thin pigmented coating generally at a size press. Pigmented paper usually converts the quality of a simple groundwood paper to publication level and also supports bio-degradability.

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Pigmented paper is highly applied in printing, business communication, labelling, packaging and for various other purposes. In spite of the growth in digitalization, the paper market is likely to maintain its position owing to a sizable increase in the office / stationary papers, newspaper, magazines etc. in emerging economies. Pigmented paper is a sheet with excellent water absorbing and liquid retaining properties. Over the centuries, organic pigments were used in paper coating but over the last decade or two, there has been a sharp shift to either synthetic organic or inorganic pigments. Also, in terms of papers, the coated pigmented paper is in great demand as they find major application in packaging and printing purposes.

Pigmented paper with numerous textures and finishing quality, provide several options to brand owners as well as customers for packaging every type of products. Hence, with rising popularity of internet trade and end-product delivery from E-commerce giants, it is expected to drive the global pigmented paper market during the upcoming decade. Another key factor which drives the global pigmented paper market is the growing demand for flexible packaging from the food & beverages industry.

Growing concerns over the use of plastic for packaging of food products has resulted in a shift towards the usage of biodegradable packaging materials. Food & beverage industry has witnessed growing inclination towards consumption of easy-to-cook food. Therefore, the demand for pigmented paper in terms of  for the packaging industry is expected to witness healthy growth. However, factors such as high production cost coupled with high water consumption required during the production process are expected to hamper the pigmented paper market in the forecast period.

Some of the prominent players which operate in global pigmented paper market are Metapaper GmbH & Co. KG., Mondi Group PLC, JK Paper Ltd., Cathay Industries, and many more.

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