The food industry is currently is on an upswing on the back of increased disposable income of urban population living in the metropolitan areas of emerging and developed country. Among various aspects of the larger food industry, the segment that is currently trending is ‘ready to eat’ food. These products are specifically made for easy and quick consumption with moderate requirements such as heating in microwave or adding hot water.
The analyst of the TMR report has observed that the ready to eat baby food market is finding traction not only because they are easy to prepare and consume, but they also come with added ingredients that are essential for the newborns. Thanks to social media, the awareness is expanding among larger populations that merely milk or a general homely meal is not adequate at providing every nutrient to the new life. Vendors operating in this market have been consistently innovating their products and now, global players have formulated recipes that include vegetables, oats, fruits, and others that aid to the upbringing of the baby.
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Another factor behind the prosperity of the ready to eat baby food market is the convenience it adds to the already busy lifestyle of the parents. These products are easy to carry during travel and have adequate shelf life from the retail shops they are being sold. Innovation in packaging is helping this food industry segment to consistently find new revenue avenues. Here are a few trends that have been highlighted by the TMR report:
Organic Ingredients: Once again, social media is responsible to escalate the awareness against the food ingredients that are being produced using chemical fertilizers. Consumers are now willing to pay extra for the consumable products that are made using all natural resources and companies in this market have realized it. With innovative packaging, it is possible for the vendors to impress their customers as their products sit with the end users and gain ground over their competitors.
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Ecommerce: For quite some time, buying products online had remained confined within developed countries but now, with the growing ubiquity of smartphones and digitalization, ecommerce has strongly penetrated into the vast population base of emerging economies such as India and China. Vendors operating in the ready to eat baby food market are leveraging this opening and offering discounts to lure newer loyal customers.
Aggressive Branding: Global players come with financial might and advertising over television and online and offline marketing campaigns have always been a strategy to increment sales. With parent with disposable income now wanting the best for their juniors, marketing campaigns are expected to boost sales in the near future too.