Star Feast Foods, a Wolverhampton-based seafood supplier, has intensified its efforts towards expanding its business into London. The company has invested US$2,58,900 to setup a new trade counter, i.e. 3,000 sq. ft. unit near Canary Wharf to increase its wholesale operation in the London market to augment the supply the company’s wide range of products to consumers here. This opening marks the beginning of a tremendous growth period for the food producer, whose parent body, Star Agro Marine, just smashed the US$11.6 mn turnover barricade, the first time, touching a 30% rise on the last year’s sales.
At the unit, the firm has deployed freezers and other chilling equipment, procured two delivery vans, and a branded Tuk-Tuk that they have sourced from India following a promotional accomplishment in the Midlands. As a part of this ambitious expansion plan, which is believed to have the potential to deliver around US$3.8 mn of new sales in the next one year, the chiefs at the company have begun to create new jobs.
Mohammed Khan, the business development manager at the firm, has termed it as an exciting move for the business, which reflects an augmenting appetite of consumers from across the U.K. for their own sustainable shrimp and several other seafood products and poultry lines. He stated that “the firm has always supplied into the supermarkets of the U.K. and several restaurants in the South East, but recently felt that the time was right to build a dedicated base domestically that could meet the rising demand and offer a trade counter deal.