The sustainable packaging is the type of packaging which is light weighted and strong in terms of physical properties, easy to recycle and reuse.The sustainable packaging is anticipated to be the assembly of environment and sustainability. Globally the growing consumer preferences to the environment friendly products is being used by corporations as a marketing strategy to attract the consumers.
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Increasing concerns related to waste generation, industrial pollution, unproductive use of resources and materials are anticipated to be the major challenges for the long term sustainable development. Sustainable solution for these challenges has become the principal agenda for economies, institutions and corporations.
The major driver for the global sustainable packaging market is the regulations and stringent government legislation which is forcing manufacturers to choose sustainable packaging options over the conventional packaging. The growing consumer preference towards environmental friendly and sustainable products is anticipated to drive the global sustainable packaging market.
The key materials used for sustainable packaging are glass, metal, paper and paperboard, and plastic. The demand for paper and paperboard is likely to remain high in the next few years. Sustainable packaging is primarily used for food and beverage packaging, industrial goods packaging, and pharmaceutical and healthcare packaging. On the basis of type of packaging, the market is classified into rigid packaging, flexible packaging, and packaging accessories.