In the recent years, there is a massive market growth in fruit & its processing industries due to increased organic demand among the people. Especially there is huge demand & interests for tropical & sub-tropical fruits as it consists of more antioxidants & medicinal values. Guanabana is one such tropical fruit, commonly known as Soursop because of its slightly acidic taste. It is an evergreen plant which is native to tropical regions of North & Latin America, however, Guanabana is now widely consumed around the world. Guanabana is adaptable to regions with high humidity and relatively warm winters, accounting for its high production. Generally, Guanabana is consumed as a fresh pulp or fruit extracts & desserts further it is commercially used to prepare juice, candy, tea, oil, sorbet and ice cream all over the world. Guanabana is widely known for its cytotoxic nature due to the presence of an active compound called as ‘acetogenin’ which helps in reducing the growth of cancer cells. As Guanabana leaves are rich in vitamin A & vitamin C it is highly utilized in Cosmetic & personal care. Due to increased production of Guanabana in organic farms of Brazil, Columbia, Bolivia & Mexico, there is an emerging market growth in its value-added products.
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Organic fruits, especially tropical fruits have uprising market globally. Guanabana is not only taken as fruit pulp & juices but also as fruit powder, smoothie, mousse, ice cream, non-fat yogurt. As per consumer’s need the extracts of Guanabana is also combined with other tropical fruits extracts such as mango, lychee pineapple and marketed over the world. In rural areas of North & Latin America, the Guanabana leaf extracts are used for its anti-parasitic action. In regions of Africa & Asia, the oil from Guanabana is extracted & used to treat fever, chills, and insomnia, rheumatism & skin diseases such as eczema, psoriasis, acne, which expanded its local production over those regions. Recently Guanabana is introduced to Southeast Asia & Australia including China, Srilanka, East & south of India, Indonesia where it got a remarkable response from consumers which is anticipated to its market growth overall. Guanabana is also consumed as a capsule for dietary supplements that promote strong immune system & healthy regeneration in Middle East & United States. Various farmers, entrepreneurs, food processors, organic gardeners, distributors show a keen interest in Guanaba creating surplus products from Guanabana. It is forecasted to be expanding its market globally in future.
Global Guanabana Market: Key players
Some of the driving key players of Guanabana includes Welch’s, Herbal Graviola, Jumex, Evergreen Herbs Ltd., Natural Rem-D, Lala foods, Sunshine Naturals, Royal Life Essentials Inc, Rainforest Chica, Foco pure. drinks, Guanabana Icepops.Furthermore, entrepreneurs are investing in guanabana to include them in daily diet due to great demand appraisal.