Ultra-mobile devices (UMD) are on the verge of becoming mainstream from being a niche product category. Their sales are soaring with companies banking on new product launches to entice the rising crop of tech savvy consumers. A prominent characteristic of the global ultra-mobile devices market is the presence of numerous suppliers for similar components which makes it easier for buyers to switch suppliers at low costs.
Some of the key players operating in the global ultra-mobile devices market are Apple, Inc., ASUSTeK Computer Inc., Dell, Inc., Google Inc., Hewlett-Packard Company, HTC Corporation, Lenovo Group Ltd., Microsoft Corporation, Samsung Electronics Co., Ltd., and Sony Corporation.
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The different types of ultra-mobile devices purveyed in the market are tablets, laptops, convertibles, and detachables. Among them, the convertible ultra-mobile devices gross maximum revenue in the market. In 2016, the segment’s leading share was around 28%. In the years ahead too, the segment is predicted to expand its leading share by growing at a healthy clip.
Major drivers in the global ultra-mobile devices market are the small and medium business. With a rise in enterprise mobility, 2-in-1 or hybrid ultra-mobile devices are being preferred over traditional laptops. Apart from that, the growing tech savvy population who seek on-the-go connectivity for entertainment and business applications is also serving to up demand for the sleek devices. Further, increasing incorporation of basic ultra-mobile devices such as tablets and chrome books in academic applications, particularly in developed nations of Canada, the U.S., and Sweden, is also positively impacting the market.
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One factor posing a challenge to the global ultra-mobile devices market is their steep prices on account of the cutting-edge technology they incorporate. High price of ultra-mobile devices, particularly premium category devices, is impacting the market growth of these devices in developing economies of Asia Pacific, South America, and Africa. However, with the increasing availability of easy finance options, due to increasing foreign investments in these regions, the impact of high price is expected to be low.
Currently, the IT and telecommunication industries are at the forefront of driving demand.