Wireless Earphone Market: Structure and Overview of Key Market Forces Propelling Market

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Earphones are electronic devices worn by individuals in the ears to listen to music or listen to the radio or telephone communications. An earphone in electrical terms is an electroacoustic transducer which converts electrical energy into sound energy. Earphones consist of small speaker units that are plugged in into an individual’s ear canal or on the ear flap and are mostly used to listen to music privately by an individual.

Wired earphones face the problem of wire tangling, wires getting worn out, or getting stuck with objects. Wireless earphones solve this problem and provide a hassle free music experience for the user.

Earphones are connected to the devices giving audio output such as television, mp3 player, radio, tablet, and mobile phone among others. The units of earphones are labelled as left and right and are prescribed to be used accordingly in order to have a better experience of the music. The performance of the ear phones is measured in terms of parameters such as impedance, noise cancellation, frequency response, and noise isolation.

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These specifications determine how a unit will perform when attached to an audio source such as a music player. It has been observed that people are now ready to spend more on earphones for their wireless feature as they find it more convenient. Hence, over the years, manufacturers have been developing products that give quality audio output and a hassle free music experience by going wireless. The general trend observed in the earphone space is the use of earphones while exercising, commuting, or driving.

Furthermore, leading manufacturers are incorporating advanced features into their products such as optical heart rate tracker or music storage space. Several earphones are equipped with a microphone which regulates the sound as per the environment, thus ensuring an enriching music experience to the user. Also, various smart phone manufacturers are ditching the headphone jack in order to revolutionize their products.

An increasing number of people can be found tethered to their smart devices such as tablets, smart phones, and music players, among others for a good part of the day watching videos or listening to music. This is said to be the primary driver for the earphone market. Additionally, a large chunk of population opt for technologically advanced and trendy products. This is further driving the growth of the market.

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Furthermore, the rising disposable income among the people in the APAC region is propelling the growth of the market. However, the high price of the wireless earphones is expected to hamper the growth of the wireless earphone market as people may resort to wired earphones as they are available at comparatively lower price.

The wireless earphone market has been segmented on the basis of type, application, price, and geography. Based on type, the wireless earphone market is divided into in- ear and over-ear. On the basis of application, the market is segmented into fitness, gaming, virtual reality, music, and entertainment. Depending on the price, the market is segregated into less than 50 USD, 50-100 USD, and above 100 USD. As per geography, the wireless earphone market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.

Some of the major players in the wireless earphone market include Sennheiser, Optoma, Bragi, Sony, Jaybird, Shure, Philips, Bose, Beats Electronics, Apple Inc., JVC, Skullcandy, and Samsung, among others.

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