Blinds & Shades Market: Industry Assessment, Customer Research, Insight & Competitive Intelligence


Blinds & shades serve the purpose of covering the window for limiting the inflow of light. Blinds are made from hard materials and are made from horizontal slats while shades are comparatively softer due to the use of fabric. Blinds & shades are primarily used to control the brightness of the light entering through the window depending upon the user’s need. Blinds & shades as an industry, evolved around the late seventeenth century and has continued to be a widespread market till date. Currently, there are numerous styles, patterns, colors, and sizes of blinds & shades made from different materials.

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The blinds & shades market is driven by the increasing popularity of smart homes among the mass population. Another factor driving this market is the change in the interior design of commercial spaces. Commercial spaces are increasingly getting multiplied in numbers and these are closely maintaining connect between humans and their ambience preference. Many office spaces no longer maintain an office ambience as they try to bring out their business strategies with employee performance, health and wellness. Another reason that the blinds & shades attracting the end-users is the easy maintenance techniques used in these products. However, the main challenge in the global blinds & shades market is that the middle class population still prefers conventional window covering such as curtains due to its comparatively low prices. Some key trends witnessed in this market is the demand for energy efficient insulation products and focus on intelligent light management technology adopted in blinds and shades. Blinds & shades do not contribute to daylight energy savings. However, these products enhance level of daylight in a space and additionally it increases the number of hours of useful daylight.

Technological advancements available in the market include the use of a remote control to lower or raise blinds & shades. Furthermore, remote control curtains are available in cordless blinds which allows easy handling by younger lads too. The latest technology available in the market is the smart blinds, which allows the blinds and shades to be controlled using mobile devices. Another remarkable development in the blinds & shades market is the development in the distribution channel. Blinds and shades are now sold by mediators such as interior designers, architects, and other consultants in the building space market. They have also captured the online e-commerce channel too, with a wider range of products being displayed to end-users with the click of a mouse.

The global blinds & shades market is segmented based on product type, material type, application. In terms of product type, the market is segmented into windows blind and windows shades. The window blinds product type is further bifurcated into venetian blinds and mini blinds. The windows shades sub segment comprises into roman shades, folding shades, roller shades, and cellular shades. Based on material type the blinds & shades market can be segregated into metal blinds, wooden blinds, fabric blinds, faux wood blinds, and synthetic blinds. In terms of application, the blinds & shades market can be divided into residential and non-residential.

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Key players operating in the global blinds & shades market are Domir Blinds Manufacturing, Inc. (Canada), Budget Blinds, LLC. (U.S.), Hunter Douglas (U.S.), 3 Day Blinds LLC (U.S.), Comfortex Corporation (U.S.), Decora Blind Systems Ltd (U.K. ), Draper, Inc. (U.S.), Elite Window Fashions (Canada), Tachikawa Corporation (Japan), Springs Window Fashions, LLC (U.S.). Presently, the industry is highly fragmented and there are presence of many local players providing diverse blinds & shades products. There are few players which have embarked into retail space with their own brand.

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