Breakfast Cereals Market: Burgeoning Convenience Food Sector Accentuating Growth

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Some of the prominent players operating in the global breakfast cereals market are General Mills, the Kellogg Company, PepsiCo, Inc., Cereal Partners Worldwide, and Post Holdings, finds Transparency Market Research (TMR). Leading players are increasingly focused on developing products with exotic flavor and nutritional benefits. They are introducing new varieties to meet the dynamic taste and varied requirements of consumers in emerging markets, in a move to consolidate their shares, observes TMR.

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The global breakfast cereals market is projected to rise at a moderate CAGR of 4.10% during the forecast period of 2013–2019. The market is anticipated to reach a valuation of US$43.2 bn by the end of 2019. A burgeoning demand for ready-to-eat food products and the staggering rise in number of convenience stores in various parts of the world are factors creating abundant prospects for the evolution of the market.

The two major types of breakfast cereals in the market comprise ready-to-eat and hot cereals. Of these, the ready-to-eat segment clearly holds the sway driven by their extensive uptake, especially in developed nations. The growth in the segment will be fueled by the vastly rising demand for ready-to-eat food products. However, over the forecast period, the other segment will witness a substantially emerging demand in emerging economies.

Regionally, Asia Pacific is an attractive market for breakfast cereals expected to rise at a prominent pace over the forecasts period. The growth is driven by a burgeoning middle class populations in key economies and supported by the swift pace of industrialization in various parts of the region. The constantly changing breakfast consumption patterns toward the consumption of packaged cereals is largely fueling the demand.

Ready-To-Eat Food Products to Stoke Demand

The notably increasing acceptance of ready-to-eat food products for breakfast among various populations world over, especially in developing nations, is a key factor stoking the demand for breakfast cereals. The marked shift of people in several developing economies toward western and Mediterranean dietary patterns, coupled with substantial rise in disposal incomes, is a crucial factor driving the overall market. The changing proclivity of millennials toward the intake of convenience foods at breakfast is a notable trend boosting the market. The growing preference of packaged cereals having significant nutritional values is a key factor accentuating the growth of the market.

The vast strides made by the convenience food sector in a number of developing economies in the last few years is a key factor contributing to the growth of the market. A burgeoning number of convenience retail stores in emerging economies such as in Asia Pacific is providing a robust fillip to the market. This is expanding the options for improving the shelf visibility of such products. A rapidly rising middle-class populations in emerging economies such as China and India is boosting the market.

Advent of Innovative Products with Exotic Flavor Boosting Market

The decline in the supply of palm oil used a raw material for manufacturing breakfast cereals is a key factor expected to cripple the growth of the market. Furthermore, a growing focus on healthier food habits, especially in developing and developed nations, is likely to restrain the demand for packaged breakfast cereals. Nevertheless, the advent of breakfast cereals with exotic flavors and innovative taste is likely to create lucrative prospects in the market in the years to come. In addition, the rapidly changing lifestyle in developing nations will sustain the demand for breakfast cereals. A number of innovative products launches in several developing and developed countries in recent years is also accentuating the growth of the for breakfast cereals market.

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