Here are some of the factors influencing growth of the caramel ingredients market:
Growing Demand for Packaged and Nutritional Food: The market is experiencing sudden growth due to growing demand for packaged and nutritional food. The trend of decorative food and attractive food is boosting adoption of the caramel ingredients. Additionally, demand for frozen food is increasing owing to changing lifestyle, busy schedule, and increasing disposable income. The aforementioned factors are boosting adoption of ready-to-eat meal. These foodstuffs use the caramel ingredient to maintain the nutritive value and add up decorations to food. This high demand for caramel ingredients from packaged food industry is likely to fuel growth of the caramel ingredients market.
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Increasing Trend for Confectionaries to Drive Growth: The caramel ingredients have extensive usage in the confectionaries and bakery products. Increasing trend of gifting sweets, chocolates are boosting demand for caramel ingredients. Additionally, high demand for bakery products due to busy lifestyle and changing eating habits from past few years are driving growth of the global caramel ingredients market.
Adoption of Caramelization of Beverages Process to Drive Growth: Caramelization is the old method for food coloring thanks to properties of caramel which helps to obtain deep brown color to colas and numerous carbonated drinks. It also lends the peculiar amber gold color to beer or other alcoholic drinks. These factors are boosting adoption of caramel ingredients which is driving growth of the caramel ingredient market.
Demand for Natural Personal Care Products to Support Growth: Caramel is a natural agent that can be used in the numerous personal care products. Also, consumers are demanding for natural personal care products which is further boosting adoption of caramel ingredients and providing support to the growth of the market.
Caramel is a confectionery product used as a flavoring, filling and topping in food and beverage variety. It is prepared by heating a different kind of sugar at a defined temperature. Caramel ingredients are available in various forms, types and used in a variety of applications. Considering its usefulness the market players of caramel ingredient are more focused towards expansion, new launch and development of varieties in caramel ingredient.
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Caramel Ingredients Market to Benefit with Growing Demand for Packaged Nutritional Food
Key players in the global caramel ingredients market are increasingly adopting strategies such as acquisitions, mergers, and strategic agreements. In order to gain substantial share in revenue, product improvement, and to remain dominant in the market the companies are adopting these strategies. For instance, in 2018, Roquette has signed agreement to acquire Sethness Products Company, one of the leaders in the production of caramel and color for food and beverage application. The acquisition will complete in the third quarter of 2018. Both the companies were in a partnership and worked together through joint-venture in France and China. These strategies are driving growth of the global caramel ingredients market.