The Europe market for beer is an extremely diversified one with the existence of a large pool of global and regional players, states Transparency Market Research (TMR) in a research report. The vendors in the beer market are trying to stay competitive in the market based on the price and quality of beer. The other two factors on which the companies are trying to maintain their stand in the market are distribution strategies and brand name. Some of the core companies operating in the Europe beer market are Carlsberg Group, SAB Miller PLC, Anheuser-Busch InBev, Diageo, and Heineken N.V. One of the key strategies that the market players are likely to adopt is innovation in the flavor of beer.
According to a TMR analyst, “The Europe beer market is anticipated to rise to a valuation of US$100.80 bn by the end of 2021 from worth US$87.6 bn in 2016. On the basis of product, the market is anticipated to be led by the segment of large beer over the coming years owing to its growing demand in Poland, Slovakia, and Czech Republic. The lager beer market might touch a valuation of US$20.05 bn by the end of 2021. The popularity of lager beer in the region is also expected to be driven by the attainability of different varieties of lager beer in the region. On the geographic point of view, Eastern Europe is anticipated to emerge as a lucrative region and present the manufacturers of beer with untapped prospects. Players can also capitalize on the opportunities arising from Ukraine and Russia. Eastern Europe is also expected to be a lucrative option owing to the presence of modern channels of distribution and the strong hold of many domestic brands over the region.
Beer Consumption to Rise owing to Health Benefits being offered
The developing demand for non-alcohol and low-alcohol beer among Europeans is one of the main purposes behind the development of the market for beer in the region. Spain has been a key market in low-alcohol and non-alcoholic beer in Europe. Expanding endeavors by makers to concoct more current items are additionally helping the market to develop. The developing awareness about the medical advantages related to the consumption of beer is slated to keep on fueling the development of the market. The capacity of brew to enhance absorption by decreasing the event of intestinal travel is additionally driving buyers to devour more lager. The developing mindfulness among shoppers that the silicon in brew encourages expanded bone thickness and creates more grounded bones will likewise help the market’s development in the conjecture time frame.
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Risk of Alternatives High inside Beer Market
Then again, the Europe beer market will confront extreme rivalry from brew substitutes. An inside and outside danger of substitutes looms for manufacturers of beer in Europe. Vodka, whisky, rum, and wine are progressively getting to be noticeably prominent in bars and represents an inward danger of substitute. Dairy beverages, for instance, milk products and carbonated beverages such as cola represent an outside danger of substitute for brew. What’s more, caffeinated drinks are getting to be plainly famous as are prepared to drink coffee and tea. These beverages represent a grave test to the sales of beer in Europe and can act as a road block as well over the coming years.
This review of the market is based on a recent report by Transparency Market Research, titled, “Beer Market (Product – Ale Beer, Lager Beer, and Stout Beer) – Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021.”