Chocolate giant Ferrero has announced two new developments in the U.S. market that could go a long way in helping the Italian company compete with existing regional giants such as Cadbury and Hershey’s. Ferrero’s widely popular Kinder Joy, an egg-shaped chocolate confection, is set to debut in the U.S. in 2018. Ferrero hopes to achieve solid growth results for the Kinder Joy in the first few months of 2018, which could set the company up for a smooth progression for launching other Kinder brand items in the U.S. market. The launch was announced in the Sweets and Snacks expo held in the last week of May 2017 in Chicago.
How will Kinder Build on Ferrero’s Success?
Geographical expansion in the U.S. is an important target for Ferrero in the coming years, as it aims to outperform existing leaders in the vital regional market, such as Cadbury and Hershey’s. The company hopes the Kinder Joy will face a success trajectory similar to Nutella, its flagship product. Nutella took off in a major way shortly after being launched and has now become a cultish phenomenon in popular culture. Ferrero hopes the widespread consumerism in the U.S. will lead to similar success of Kinder products.
Tic Tac Now in Gum
Ferrero also announced the launch of new chewing gum products under the Tic Tac brand. While Tic Tac mints are widely popular in the U.S., chewing gum represents a fresh venture for the brand and could help Ferrero consolidate a strong share in the U.S. chocolate market. The gum will be available in fresh mint, spearmint, and watermelon flavors, and won an award for the most innovative new product at the 2017 expo.