Paperboard packaging is used to provide packaging solutions, largely to the consumer products. Demand for paper and paperboard packaging solutions is increasing in specific set of application areas, whereas paperboard packaging demand registered impasse growth. Paper and paperboard packaging solutions have extensive applications across several industrial verticals from healthcare to food and beverages industry and personal care to home care. Additionally, these packaging solutions are used in sectors such as freight & carrier, education and stationary, and construction. Furthermore, paper and paperboards are also used to make packaging labels, boxes, cartons and cardboard boxes.
Companies engaged in paper and paperboard packaging solution are widening their offering from core product to consulting services to the end users for picking out the most effective packaging solution as per consumer requirements. The need for such strategy is largely due to stagnate growth in the traditional paper and paperboard manufacturing industry. In the food industry, the paper and paperboard packaging is used to pack fruits, vegetables, ice-cream, meat, etc. In the beverage industry, the paper and paperboard packaging technique is used to package milk, juices, etc., whereas, in the healthcare industry, the packaging technique is used in packing pharmaceutical products, medicines, etc.
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Growing consumer awareness for sustainable packaging techniques and recyclability of paper and paperboard packaging are some of the other key factors boosting growth of the global paper and paperboard packaging market currently. Intense competition among the paper and paperboard packaging manufacturers is a key factor restraining growth of the market. Besides, prevailing fragmentation in the industry due to increasing concentration of small and medium scale manufacturers and converters is a key element acting as a restraint for growth of the global paper and paperboard packaging market currently.