Granola Bars Market – Key Players are General Mills, Inc. (U.S.), The Kellogg Company (U.S.), PepsiCo, Inc. (U.S.), Clif Bar & Company (U.S.)

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Granola is breakfast nourishment and nibbles sustenance comprising of nuts, rolled oats, nectar or different sweeteners, such as, dark sugar, and puffed rice, which is heated until it is fresh and toasted. The blend is mixed to keep up a free breakfast oat consistency. Dried organic product, for example, raisins and dates, and desserts, for example, chocolate are once in a while included. Granola, especially in the event that it incorporates flax seeds, is frequently used to enhance processing. Granola is frequently eaten with yogurt, nectar, crisp organic product, (for such as, bananas, strawberries or blueberries), grain or different types of oats. It additionally fills in as a garnish for different baked goods, pastries or frozen yogurt. Other than its utilization as a breakfast and nibble nourishment, granola may likewise be fused into some night supper formulas. Granola bars are highly preferred by individuals who are engaged in outdoor sports such as climbing, outdoors, or hiking since it is lightweight, nutritious, high in calories, and simple to store. Granola, combined with nectar or corn syrup is made into a bar that makes up  for a quick snack for consumers engaged in outdoor activities such as climbing, hiking and mountaineering among others.

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The global granola bars market is segregated on the basis of type, distribution channel, and region. Based on the type, the global market for granola bars is segregated into organic and inorganic granola bars. Inorganic granola bars held majority market share in 2016 and is expected to hold its position throughout the forecast period owing to longer shelf-life. Further, inorganic granola bars are highly preferred by several consumers such as vegan, kosher and gluten free granola bars.  Further, the introduction of new flavors would help this segment to retain market dominance in the coming years.

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