Hair oil is a hair care product particularly intended to keep the moisture balance of hair and is used as pre-wash and post-wash nourishment. Hair oil is considered as a conditioner to make the hair soft and silky. Hair oiling is a common traditional habit among consumers. As hair is extensively affected by harmful factors such as pollution, dust, and unhealthy eating habits, oiling the hair has become an integral part of hair care regime as oiling improves the texture and condition of hair.
Hair oiling provide benefits of nourishment, strengthening the hair, reducing hair fall, and ensures faster growth. Many consumers believe that massaging with hair oil has a cooling effect on the head and it also helps in styling the hair, as it keeps hair straight, soft, and shining.
The hair oil market is anticipated to expand at a steady pace and will continue to do so during the forecast period, due to demand for healthy, manageable, and lustrous hair which drives the purchase decisions of most consumers. Hair oiling is a vital part of hair care routine and it efficiently deals with various issues such as hair fall/ loss, dandruff, dryness, and breakage.
Moreover, manufacturers are increasing R&D activities for further improvement and enhancement of hair oils based on evolving consumer needs. Hair oils that includes natural ingredients in the formulation are experiencing high popularity and significant growth.
Availability of more sophisticated shampoos and non-oil hair care products are likely to hamper the growth of the hair oil market. However, hair-oil companies are coming up with light hair oil such as avocado oil and olive oil that serve as an opportunity for the hair oil market.
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The global hair oil market is segmented based on product type, application, distribution channel, and region. In terms of product type, the hair oil market is segmented into light hair oil, heavy hair oil, and cooling hair oil.
The light hair oil segment is anticipated to grow at a fast pace as consumers are increasingly opting for hair oil which is light and non-sticky, and today’s generation seems to be attracted toward it.