Water makes for an essential part of daily diet but the consumption of diet water can go a long way towards controlling the metabolism of the body and reduce fat production. According to a recent business publication by Transparency Market Research (TMR), the global diet water market is poised for a fruitful future with the demand expanding at a profitable CAGR during the forecast period of 2016 to 2024.
In dynamically growing emerging economies such as India and China, the market for diet water holds scope for generating promising growth avenues through strategic marketing and product varieties suiting the taste priorities of the population. The rising prevalence of lifestyle diseases, which has increased focus on the necessity of weight management regimens among the population, a bulging higher middle class population, and rising disposable incomes could collectively help develop promising growth opportunities for the diet water market.
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Apart from the growing prevalence of obesity, the diet water market is gaining traction from several other factors including growing awareness levels among the intended customers who have disposable income to afford these specialized drinks. Thanks to social media, health benefit information is now available for free and those living in the metropolitan areas are now falling into the trend of making water their favorite drink. Coming in packages that are easily to drink and carried around, manufacturers of these specialized drinks are resorting to aggressive advertising strategies to further increment the awareness levels. On the other hand, substantially higher costs of diet water continues to be the key restraint that is curtailing the prosperity of the market for the same.
The analyst has segmented the diet water market into key segments and explored their individual figurative potential, and done so same on the chapter wherein regional and country-wide assessments have been examined. The report also contains an exclusive section on competitive landscape, diving into the strategic and shares of several market leading companies as well as highlighting some of the smaller yet promising ones.
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Based on packaging, the diet water market can be segmented into glass bottles, PET bottles, and others, whereas on the basis of distribution channel, the market can be bifurcated into grocery stores, convenience stores and drug stores, and supermarket and hypermarket. Geographically, North America is expected to cultivate the greater chunk of demand until 2025, gaining traction from the developed country of the U.S. wherein obesity is a major concern as well as citizens have disposable income to afford these specialized water. European countries are also expected to add to demand in the near future.