Marketing Companies Begin Preferring Context Rich Systems Market as Smartphone Users Increase,

Most of the IT giants are also leaders in the global context rich systems market. Companies such as Google, Inc., Facebook, Inc., Microsoft Corporation, Apple, Inc., and, Inc., have already posited significant investments in the development of their context rich systems.

According to a new publication by Transparency Market Research, a large portion of the global context rich systems player base is focused on developing business strategies that revolve around the designing of CRS solutions and the manner they can be offered at an enterprise level.

The global market for context rich systems is expected to progress at a CAGR of 15.9% within a forecast period from 2015 to 2022, in terms of revenue. This revenue is expected to reach US$2.43 bn by the end of 2016 and US$5.79 bn by the end of 2022.

Companies such as IBM and IGATE Corp. have already established themselves in the sectors of transportation, healthcare, tourism, and hospitality for context rich systems solutions.

Most of the key players are already looking towards a B2B context rich systems solutions offering, over the current B2C approach.

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Growing Smartphone User Base Increases Scope for Context rich Systems Implementation

The number of smartphone users were estimated to be close to 3.6 billion in 2014, and according to the ITU, another billion users will be added to this number by 2020. “This is a globally spread out shipment of connected devices, at the pinnacle of which lie the smartphone businesses,” states a TMR analyst. “This is a staggering increase in the number of Internet users and draws a much greater attention towards online marketing and advertising.”

The boost that ecommerce and retail are expected to receive from this growth in users of connected devices will thus act as a principle factor promoting the greater use of context rich systems solutions.

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Security Concerns in CRS Prevail, Deter Users from Applying Solutions

Users are always very protective of their personal data, as they should be, especially when it comes to the Internet. Issues such as privacy breach, and loss/theft/manipulation of data are primary concerns for all users and CRS solutions come under the scanner when parsing user data.

The use of personal data without a user’s consent is a serious issue within the context rich systems realm and keeps a lot of companies from implementing CRS solutions due to the perception of users that it can expose their personal data. Therefore, without the enforcement of stringent regulations for online data security, context rich systems will continue to come with the problem of added data integrity risks.

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Pragati Pathrotkar

As one of the lead news writers on cmfenews, Pragati’s specialization lies in the science and technology domains. Her passion for the latest developments in cloud technology, connected devices, nanotechnology, and virtual reality, among others, shines through in the most recent industry coverage he provides. Pragati’s take on the impact of digital technologies across the science, technology, and business domains gives her writing a fresh and modern outlook.

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