Organic juice concentrates is one of the fastest growing category in the food and beverage industry. Uninterrupted sourcing of organic fruits and vegetables for the same is vital. The organic trend after being completely spread across the food industry, is making its ways in the beverage industry too. Organic fruits and vegetables are grown naturally without using any pesticides, chemicals, insecticides, and manufactures are allowed to use only approved substances in agricultural practices. Changing consumer perception towards nutritional and health benefits of organic beverages including juices made from fruit and vegetable concentrates are few of the major drivers. North America and Western European regions account the majority of share in the global organic juice concentrates market and demand for organic juice in the regions are also increasing at higher growth rate.
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Organic juice concentrates have more health benefits as compared to the conventional juice concentrates or any other health drink. In addition to this it provides with improved, taste and texture, making it a preferred choice of beverage with higher nutritional content by the consumers over the other types of conventional packaged beverage products.
Organic juice concentrate demand is also driven by the fact that the retail chains are increasingly offering organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat and others. This trend of consuming organically produced food products is also one of the major factor contributing to the growth of global organic juice concentrate market.
Rising health consciousness regarding excess consumption of fructose and increasing healthy food choices is having a negative influence on the organic juice concentrate market. Though it is a good substitute for conventional juice concentrate, it still consists of fructose and hence people with diabetes or other health problems avoid consumption of juice made from concentrates.
The global market is dominated by North America, and Europe. European and North American countries are emerging as leading exporters of Organic juice concentrates to the rest of the world. The major countries of the world producing organic juice concentrates are Italy, South Germany, Spain, Belgium, Switzerland, England, Poland, U.S. and Canada etc.