Organic Protein Market: Introduction
Organic protein is sourced from dairy cows that have a complete organic diet. Organic certification for livestock requires farmers to meet strict rules and regulations imposed by regulatory bodies. These strict regulations have resulted in an increasing consumer confidence towards the authenticity of organic protein, especially in the developed economies such as Western Europe and North America as the Organic protein is gaining traction in these markets and to cater the increasing demand, many key players are including the Organic protein product in their product portfolio.
Furthermore, increasing trend of clean label products as consumers are opting for products, which are natural with fewer chemicals and additives is also driving the growth of global organic protein market over the forecast period
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Organic Protein market segmentation
Organic Protein market is classified on the basis of type, end product, distribution channel, and regions.
On the basis of type, Organic Protein market is segmented into
- Milk Protein
On the basis of end product, Organic Protein market is segmented into
- Sports Supplement
- Nutritional Bars
On the basis of distribution channel, Organic Protein market is segmented into the following
- Direct sales channel
- Indirect sale
- Convenience stores
- Specialty stores
- Online retailers
- Other retail format
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Global Organic Protein Market Drivers, Trends and Restraints
Organic protein is usually more nutritious as it contains more omega 3 fatty acids than grain fed protein. Moreover, Organic protein is also rich in conjugated linoleic acid which helps in reducing fat which makes it more functional than the conventional protein.
Recently as per the trend, consumers are closelyinspecting labels of products. In Europe, around 70% of customersread the front side of the pack and due to which food manufacturersare providing clean label products and claiming their clean labelsuch as “grass-fed”, “no hormones”, no antibiotics”,“organic” etc. on the front side. Consumers in developed marketpay more attention to these specifications and hence, the details onthe front of the pack are very important.