In the modern world, increasing adulteration in foods, use of chemicals in agriculture, increasing number of smokers and alcohol drinkers is leading to toxin accumulation in the body of individuals. Fishes caught from polluted water contains heavy metals (mercury, cadmium etc.), disinfectants found in meat products possess harmful effects. Toxic chemicals are also present in consumer electronics, cosmetics etc. which could possibly affect the health of individuals. In order to combat these toxins, detoxification products are penetrating the market. Increasing awareness about toxin accumulation has driven the demand for cleanse products among individuals across the globe. Herbal cleanse products are penetrating the market as it is supposed that herbal products are more healthy to consume and possess least side effects. Herbal cleanse products catalyze the elimination of waste and toxins from the body and helps to detoxify it. These products catalyze the activity of detoxifying organs such as liver, kidney and lungs primarily.
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Herbal cleanse market is increasing with significant CAGR, especially in North America and Western Europe, owing to high disposable income and health awareness among individuals.
Herbal Cleanse Market: Segmentation
Herbal cleanse market is segmented on the basis of product type, form, and sales channel.
On the basis of product type, herbal cleanse market is segmented into full body cleanse, liver cleanse, kidney cleanse and others. Liver cleanse and kidney cleanse collectively forms more than half of the total revenue.
Herbal cleanse market is further segmented on the basis of form into liquid, powder, tablets and capsules.
On the basis of sales channel, herbal cleanse market is segmented into modern trade, drug stores, specialty stores, online retailers, and other retailing formats. Drug stores and specialty stores is collectively contributing the relatively high value share in terms of revenue of herbal cleanse market.
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Herbal Cleanse Market: Drivers, Restraints and Trends
Increasing health awareness among consumers across the globe is primarily a driving factor for herbal cleanse market. High disposable income in North America and Western Europe is also expected to drive the sales of herbal cleanse market. Increasing inclination towards consuming herbal products as it is assumed to be more healthful and beneficial to consume herbal products, is also a driving factor for herbal cleanse market.
As most of the herbal supplements and cleanse products are not FDA (Food and Drug Administration) approved, it could be considered as a restraint which could possibly hamper the sales of herbal cleanse market. Individuals are more attracted towards consuming herbal products and this trend is expected to continue over the forecast period. Increasing number of smokers are opting for detox methods for lungs, and is trending across the globe. Manufacturers are continuously developing and launching new products in herbal cleanse market in order to take an extra edge over their competitors.
Herbal Cleanse Market: Regional Outlook
On the basis of region, the herbal cleanse market is segmented into 7 key regions: North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.
On the basis of consumption, North America dominates the herbal cleanse market in terms of value and is expected to continue the same trend over the forecast period, owing to high per capita disposable income coupled with increasing health consciousness among consumers.
Western Europe holds significant value share of global herbal cleanse market which is expected to witness an upsurge in upcoming years. Asia pacific excluding Japan is expected to increase with relatively high CAGR over the forecast period, owing to increasing awareness of herbal cleanse market. Middle East and Africa is expected to increase with steady CAGR over the forecast period
Herbal Cleanse Market: Key Players
There are number of key players that manufacture Herbal Cleanse across the globe. Some of the prominent players are Herbal Clean, AdvoCare, The Clorox Company, Blessed Herbs, Nutracraft Limited, Now Foods, Seroyal International Inc., (Genestra Brands) and various other manufacturers that operate globally.