Outbound telemarketing is a marketing method to create new clients/customers and to retain existing ones. In sectors such as Banking, Financial services and Insurance (BFSI), IT & Telecom and consulting, outbound telemarketing is predominantly used to find prospective customers through telephone calling where they are requested to buy products or services through telephone calling. Advance capabilities of automation and focus on account-based marketing are the key factors driving the growth of outbound telemarketing market globally.
According to a new market report published by Transparency Market Research titled “[By Application – Banking, Financial Services and Insurance, Consumer Goods & Retail, Consulting (Education, Job, etc.), IT & Telecom, Government and Others (Manufacturing, Healthcare, Life Science, etc.); By Type – Business to Business, and Business to Consumer]” the global Outbound Telemarketing market is expected to reach a value of US$ 12,201.4 Mn by 2025. The market
On the basis of application type, the outbound telemarketing market is segmented into BFSI, Consumer goods & retail, IT & telecom, government, and others. Others include manufacturing, healthcare, life science sector. IT & telecom sector is predicted to dominate the outbound telemarketing market. In order to retain the competitive edge in the diverse telecommunication industry, enterprises are focusing on providing enhanced services with respect to connectivity, communication, etc. Outbound telemarketing strategy helps the companies to reach out directly to the suitable customers and provide the upgraded services and also get their feedback at the same time. BFSI followed by consulting are also some of the dominant industries in the market.
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The company profiling of key players profiled in the global Outbound Telemarketing market includes company overview, major business strategies adopted, SWOT analysis and market revenues for year 2014 to 2016. The key players profiled in the global Outbound Telemarketing market include TeleTech Holdings, Inc., Atento S.A., Concentrix Corporation, Alorica Inc., Arvato AG, MarketOne International LLP, Teleperformance Group, Inc., and Convergys Corporation. Other players such as MarketMakers Inc. Ltd and OnBrand24, Inc. have also been included in the report.